B2B eCommerce & the Cloud: How Tech is Reducing Complications

Tech-savvy B2B companies are in increasing demand, especially those known for accommodating buyers with a flawless and meaningful online shopping experience. In fact, B2B eCommerce sales are expected to grow more than B2C eCommerce by the end of 2020, and the smartest of sellers prevail by leveraging technology to arm their team with the tools needed to succeed in today’s competitive market. If you haven’t considered moving your operations to the cloud, there is no better time then now.

By developing a unified eCommerce strategy, you can increase revenue while simplifying operations. Taking a unified approach will help you obtain real-time data by combining eCommerce, order management, CRM, and accounting into a single platform. Purpose-built systems provide unique features to B2B businesses, such as multiple pricing levels, various payment options, product and inventory management, customer attraction methods, and more. This ensures your buyer gets an excellent experience, encouraging brand credibility and repeat purchases.

Here you can learn how technology is reducing complexities in the selling process with the help of cloud-based solutions.

Personalized Experiences

Today’s best B2B buyers expect personalization. Analyzing data from a customer’s account history will help you understand their buying patterns and control user experiences from a single platform.

Using this information, you can further optimize the experience by choosing which products will be shown to which customers, setting different prices for different segments of shoppers, and by customizing advertisements and promotions.

Enhanced Purchasing

B2B buyers also need a compelling and flawless purchasing experience. Your platform should drive interactions at every click and make the buying process simple.

A unified platform can make easy life of the educated buyer in the following ways:

• Quick options to order and reorder
• Easy browsing of product information
• Access to order history, shipping data, and shared documents
• Easy checkout with multiple payment methods

Cost Effective Solutions

Typical organizations leverage almost 5 different cloud platforms on average, so establishing a unified eCommerce solution can quickly boost your profit margin. This method provides an in-depth view of your customer metrics and allows greater control over the information you are gathering without the need to learn, manage and pay for multiple services. In the end, you get a cost-effective solution that can be tailored specifically to the demands of your customers.

Reduced Complexes in Operation

A unified platform reduces complexes in an organization by decreasing administrative staff requirements and partnership needs. Automating and streamlining multiple processes gives B2B companies time to focus on hiring and training top talent while alleviating the need to deal with multiple 3^rd party providers. A cloud facility gives you a chance to attract more business than ever before by reducing responsibility of management and allowing their targets to be set on growing revenue and strengthening client relationships.

Bottom Line

Cloud selling is the future of B2B. Incorporating a unified eCommerce platform can give you a cost effective and easily customizable solution, vast overview and control of analytics, and will support customer growth and adapting business models. These platforms provide your buyers with smooth, consistent, and encouraging purchasing experiences. The business that does not strive for excellence in this demanding world of digital sales will be responsible for its own downfall.